Fab by Epic Games
Partnering with Epic Games to create the visual identity of a brand-new unified creator marketplace that will give all digital content creators a single destination to discover, share, buy and sell digital assets.
ROLE
Product Design
Art Direction
TIMELINE
11 Weeks
Background
In 2023, Epic Games announced that will be merging some of the largest marketplaces including Sketchfab, Unreal Engine, Quixel Bridge and ArtStation under one hood - Fab.
We partnered with Epic to create the brand from the ground up. We created a brand that could showcase an immense variety of assets and be welcoming to users from large studios to first-time creators.
Announcement Campaign
We developed a campaign to introduce Fab as the up-and-coming tool for creators. This initial campaign was launched to create excitement and anticipation to viewers that a new world awaits.
Announcement Campaign
We developed a campaign to introduce Fab as the up-and-coming tool for creators. This initial campaign was launched to create excitement and anticipation to viewers that a new world awaits.
Website Launch
While working on the brand identity, we also helped architect a vision for Fab's website launch. We utilized the ecosystems of each marketplace to build a seamless integration for users.
Website Launch
While working on the brand identity, we also helped architect a vision for Fab's website launch. We utilized the ecosystems of each marketplace to build a seamless integration for users.
OTHER PROJECTS
Shopify Enterprise
TutorMe
